Less stress, less friction,
more Freedom.

Who are we

Freedom is a technology that enables retail stores to operate with fewer staff while making premises smarter and safer, delivering a streamlined, end-to-end shopping experience.

Making the pathway to autonomous retail a reality.

Reducing labour. Cutting theft.
Enabling frictionless shopping.

How does it work? Users register through the Freedom app and complete a secure identity verification.
Once verified, they can access any store that operates with Freedom, creating a secured retail environment from the beginning.

A seamless experience.

Customers register and verify their identity

Access store through access gate

Browse the store freely

Pay for products on self-checkout

Exit through access gate

No Manual Checks

No Staff Supervision

Continuous Controlled Flow

Low operational cost, increased security, bigger margins.

All made possible by controlled access. Creating a safer environment for both store owners and customers.

Security by structure, not supervision.

Verified entry eliminates anonymous access, reducing opportunistic
theft and increasing accountability.
Creating a safer environment for customers and store operators.

Multiple benefits, same system.

Freedom eliminates the need for manual ID verification on age restricted products. Making access, identity check and exit, system managed.
A system that does it all.

Lower dependency.

Extended opening hours.

With stores requiring little on-site staff, opening and closing hours can be extended, if not whole day running. Meeting consumers' needs at any time.

Creating a more private way of shopping.

Without staff involved in transactions, customers purchases remain private, providing buyers an additional level of privacy to their shopping experience.

Join the revolution!